UK Uncensored: What People Think of the UK According to Google

Here at Premium Tours we know that the UK is one of the best countries in the world, filled with a plethora of fascinating and unique cities and towns.

So we thought it would be fun to take a look at what everyone else’s perceptions are of the UK, according to Google.

To do this we used Google autocomplete to find what Google suggested as the most searched adjective associated with every UK city. The results we must say were surprising, and most certainly to be taken with a pinch of salt.

We can’t say we agree with many of the suggestions Google threw up for our beloved UK cities, and we’re sure you wouldn’t either, but they did give us a giggle at least.

While some of the results were unfairly negative towards some of the UK’s wonderful cities the historic port city of Aberdeen for example is far more beautiful than Google suggests, and the harbour city of Hull is continuing to become an ever trendier tourist choice.

It wasn’t all negative though, the stunning Scottish capital of Edinburgh was deemed ‘awesome’, while Sheffield was celebrated as being ‘the greenest city in Europe’ and both Leeds and Bristol were crowned as ‘the best place to live’.

Google also picked up on the rivalry between university towns Oxford and Cambridge with the suggested result for Oxford being ‘is better than Cambridge’, while the same search for Cambridge suggested ‘is better than Oxford.’

We took the results for every city and used them to create a map of the UK based on people’s perceptions of each city according to Google.

Have a look at our map below to find out what Google suggests for your hometown, and view all the results in full detail in the table below.

UK Map

Full Results

BradfordBouncing Back
BristolThe Best Place to Live
CambridgeBetter than Oxford
CanterburyThe Greatest
CarlisleA Dump
CoventryNear Birmingham
DerbyA Footballing Town
DurhamSo Boring
GloucesterA Dump
HerefordA Dump
HullA Portal to Hell
LeedsThe Best Place to Live
LeicesterPronounced Lester
LiverpoolThe Best
City of LondonNot London
ManchesterA Dump
Newcastle The Best City
NorwichThe New Notting Hill
NottinghamFull of Fun
OxfordBetter than Cambridge
PeterboroughA Good Place to Live
PlymouthA Dump
PortsmouthA Dump
PrestonA Dump
SalfordNot Manchester
SheffieldThe Greenest City in Europe
SouthamptonA Dump
St AlbansA Dump
Stoke-on-TrentA Dump
SunderlandA Dump
WakefieldA Dump
WestminsterThe Central of London
WinchesterEngland's Ancient Capital
WolverhamptonNot in the Black Country
WorcesterA Dump
YorkConquered by Viking Forces
NewportA Dump
SwanseaThe Graveyard of Ambition
DundeeA Hole
GlasgowMiles Better
BelfastA Dump
NewryA Dump


We gathered our data by using the search phrase ‘[city name] is’ in Google and noting the most relevant top autocomplete suggestion.

We did not include results that were the tagline from a political or commercial campaign, a company name, song lyrics or other such established phrases.

Data was not available for the following cities: Bath, Chichester, Ely, Lancaster, Lichfield, Lincoln, Ripon, Salisbury, Truro, Wells, Bangor, St Davids, Stirling, Armagh, Londonderry, Lisburn